So, now that apple has released their official word on in-app purchase requirements, providers are essentially going to have to (or choose to) face reality and figure out how to make a 30% tariff off the top of a potentially significant portion of revenue into a workable business model. It’s a long shot, but if companies actually started to increase their exra-app price in order to allow them to raise their in-app price to something reasonable, we could start seeing more sustainable content fees across the board. Sure, Apple would be sucking down a lot of that increase for apps that have a majority of subscription holders on iOS devices, but could a corresponding extra-app increase in revenue offset and even exceed this new “Apple tax?” This could be an opportunity to establish that there is a lower end to what content providers can charge and still provide a worthwhile experience, and it seems to me we’ve about hit it. I’m sure Netflix, rhapsody, newspapers, magazines and more would love to be able to add $1-$2 to subscriptions across all channels, but be able to point their finger a “greedy Apple” as the reason. I’m not sure this applies the same way to ebooks and 1-time purchases, but anything to help raise the value of content in consumers’ minds is positive. (especially if we are to pave the way to a less advertising-driven economy) Maybe it’s seeing a silver lining where it isn’t, but I like to think I’m just an optimist.