Concept & Production by Allessie Creative Based on the wildly popular children’s property from the Netherlands, Woezel en Pip for iPad offers several different activities for children, including tap-to-color pages, puzzles, and a memory-style card game.
Latest Work
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Woezel en Pip
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Corporal Cup’s Food Camp
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Lumos Virtual Birthday Candle App
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The Making of Interface Object Touchpads for Akina
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iPad Physical Object Interface
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The Ouroboros
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Akina HD
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Animal Hide and Seek
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Dino Jams – Game Development Events
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Pew! Pew!
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Meta-Nixie Clock
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Black & White & Red All Over
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Software School Exhibit
Latest Blog Posts
DINO sponsors GameLoop 2010 by Aaron
DINO is sponsoring GameLoop 2010! Come on down to the conference and enjoy lunch on us!
GameLoop is an UnConference organized by Darius Kazemi and Scott MacMillan – two of the heavyweights in the Boston-area indie game developer community. GameLoop allows the attendees to determine the schedule for the conference and based on the EventBrite listing, we should be in for quite a treat this year. By the end of the day, I expect to have a brain stuffed full of things I didn’t even know I wanted to know.
We hope to see you there!
David writes on his blog...
Apple unleashes four new FaceTime ads (with video) by David
via macdailynews.com Apple’s FaceTime ads are really beautiful. They emphasize emotional connections we can create with (and through) our technological artifacts. The critical mass isn’t there yet (needs to be about 20% of my address book having an iPhone w/ FaceTime) for this to be a realistic way for us to communicate regularly. Posted via [...]
Observations on an Event-Based marketing event by Aaron
Our Illustrious Announcer
Unfortunately, the event seemed a complete failure.
When we arrived, we stopped short and just took in the image of the event. We saw a sad little truck with a sad little tent and a bunch of hot, restless people milling around. When we got closer, things did not improve. There were poorly produced signs, unviewable televisions vomiting extension cords everywhere, staff members eating their lunch in the middle of the event, a disconnected and unexplained series of activities – like a putting green – which were left unattended and unstaffed, and a merchandise table – which, of course, was staffed. There were also the aforementioned hot, sweaty, restless people milling about without any direction or understanding of what was going on, what they should be doing, or what, really, they were waiting for.
Once the staffers put away their sub sandwiches and brushed the crumbs on the ground, the event got started but I’m not sure that it did itself any favors. Little standees with advertiser info adorned all the tables, but the brand was portrayed with its old name while the larger signs used the new brand identity. The announcer (clad in an unrelated t-shirt and straw hat) started by letting us all know that we’d just be doing a quick food tasting and some Q&A with the Top Chef members present and then we could go. It wouldn’tt take too long, he said. The chefs came out, prepared a dish in a tiny cast-iron skillet (because it’s the only one they could find, they said) and used a plastic spoon as a cooking utensil. There was some inane gossipy Q&A, and then we were free to go play on the putting green and buy cookbooks and aprons.
This was not an energizing event. It was not an event that the attendees will talk about to all their friends – at least not in a positive fashion. It should have been. It could have been.
Had the event setup been put together better (like professional-looking signage and even just hiding the extension cords), had the people been given some direction (one staffer energizing them, directing them), had the announcer played up the fact that this was a great event and that we would love every minute we were there, and had the cooking demonstration portion been better prepped (it is a cooking show that attracts foodies after all) it could have been something people would talk about later. It could have been an event that people remembered later. It could have been a success.
Instead it was a waste of marketing dollars and a lot of people’s time. At least it highlighted many of the things I’ve come to know about event-based marketing. Namely:
- Get people engaged the moment they arrive. Don’t leave them milling about, get them excited to be there and even more excited for the start of the event. Cheap prizes, trivia, Q&A – there are many options.
- Polish the edges so people don’t see behind the curtain. Don’t let attendees see the work behind the scenes as this pulls them out of the experience.
- Always cast the event in a positive light and remind people how lucky and special they are to be in attendance.
- Always give them something to talk about – and preferably something to take home with them, even if it’s just printed material.
- Keep it focused. Activities should relate to the nature of the event. Give-aways should relate to the brand or product featured.
- Keep consistent – with your brand presentation, your sponsor presentation, your messages – everything.
- Score your events. Have moles who attend the event and provide feedback. If the event has multiple sessions, get that feedback to the staff immediately so improvements that are practical can be made before the next session.
The Putting Green (what?!)
This event made it clear how thin the line is between a great event and a waste of money.
